Create successful ad campaigns through Meta’s Ad Manager

Create successful ad campaigns through Meta’s Ad Manager
Create successful ad campaigns through Meta’s Ad Manager
31 Aug, 2023 / The Right Mix

Now that you know how to set up your Meta account, let’s dive into the powerful world of Ads Manager, your ultimate secret weapon for creating and managing successful ad campaigns across various platforms. We will explore just a fraction of the plethora of tools within Ads Manager that can help you optimise your audience creation, track campaign performance, and download reports packed with valuable insights. Let’s jump right in!

Audience Creation

Ads Manager is your go-to for creating targeted audiences. Here’s how you can make the most of these tools:

Custom Audiences: Imagine you have an email list of loyal customers who have previously purchased from your online store. By utilizing Ads Manager’s Custom Audiences feature, you can specifically target this group with tailored ads to upsell new products or offer exclusive discounts. It’s a fantastic way to engage with people who have already shown interest in your business.

Lookalike Audiences: Let’s say you’ve successfully built a customer base in a specific geographical area. Now, you want to expand your reach and find new potential customers with similar characteristics. Ads Manager’s Lookalike Audiences feature comes to the rescue by analyzing the traits of your existing customers and identifying individuals who share those traits. By targeting these lookalike audiences, you can tap into untapped markets and grow your customer base organically.

Detailed Targeting: Suppose you run a fitness apparel brand, and you want to promote your new line of yoga pants to women aged 25-40 who are interested in fitness and follow yoga influencers. With Ads Manager’s Detailed Targeting options, you can precisely define your audience based on demographics, interests, and behaviors. This ensures that your ads are shown to the right people who are more likely to convert into customers.

Tracking Performance

Now that your campaigns are up and running, it’s time to keep a close eye on their performance. Ads Manager offers comprehensive tracking capabilities to help you monitor and optimize your campaigns.

Ad Performance: Dive into the metrics provided by Ads Manager, such as impressions, clicks, and conversions. For instance, you can analyze the click-through rate (CTR) of your ads to determine which ones are generating the most engagement. By identifying top-performing ads, you can allocate more budget towards them or replicate their successful elements in future campaigns.

Split Testing: Imagine you want to determine which ad creative resonates better with your audience. Ads Manager’s Split Testing feature allows you to run multiple variations of the same ad, testing different visuals, copy, or even target audiences. By comparing the performance of these variations, you can identify the winning combination and optimize your ad content accordingly.

Conversion Tracking: Suppose you’re running an e-commerce website, and your primary goal is to drive purchases. With Ads Manager’s Conversion Tracking, you can track the actions users take after viewing or clicking on your ads, such as completing a purchase or signing up for a newsletter. By monitoring these conversions, you can evaluate the effectiveness of your campaigns in driving desired business outcomes and make data-informed decisions for future strategies.

Downloading Reports

Dive deeper into your ad performance with downloadable reports. Here’s how you can make the most of this feature:

Customized Reports: Ads Manager allows you to tailor your reports to your specific needs. Select the metrics, dimensions, and filters that align with your objectives. For example, if you’re interested in understanding the performance of your ads by age group, you can customize the report to display metrics segmented by age range. These comprehensive reports will be your guide to analyzing campaign performance and identifying areas for improvement.

Schedule and Automate Reports: To streamline your reporting process, Ads Manager lets you schedule reports to be automatically generated and delivered to your inbox. This way, you can stay up-to-date with the latest data without the hassle of manually generating reports each time. Whether it’s a weekly performance summary or a monthly overview, scheduling automated reports saves you time and ensures you never miss important insights.

By taking full advantage of Ads Manager’s capabilities, you can make data-informed decisions that will drive your advertising efforts forward. Get ready to achieve your marketing goals and unlock the true potential of your ads with Ads Manager by your side. We will explore more of the Ads Manager tools in our next blog.
30th August 2023

Uncategorized
Introduction to Meta
Introduction to Meta

Dima Solomin / Unsplash
21 Aug, 2023 / The Right Mix

By now everyone has heard of Meta, formerly known as Facebook. If you want to explore the exciting world of Meta to open up a multitude of opportunities for your business to reach its target audience effectively, keeping reading!

Whether you’re planning to use paid or organic ads, creating an account on Meta is a game-changer. In this guide, we’ll walk you through the process of setting up your account, highlight the benefits of using Meta for your business, and share some valuable tips and tricks to help you make the most of this powerful platform.

Step 1: Creating an Account

Getting started with Meta is simple. Follow these steps to create an account and dive into the world of ad creation and scheduling:

Visit the Meta website (www.meta.com) and click on the “Create an Account” button.

Fill in the required information, such as your business name, email address, and password.

Choose your account type – Business Account or Personal Account, depending on your needs.

Complete the verification process by confirming your email address.

Set up your business profile, providing key details about your company, such as industry, location, and contact information.

Congratulations! You’re now ready to explore the vast possibilities Meta offers for your business.

Step 2: The Power of Meta for Your Business

Whether you’re looking to boost your brand’s visibility or drive conversions, Meta provides exceptional opportunities for businesses of all sizes. Here’s why it’s great for your business, regardless of whether you opt for paid or organic ads:

Extensive Reach: Meta has an enormous user base, making it an ideal platform to connect with your target audience. With billions of active users, you can ensure your ads are seen by a vast number of potential customers.

Advanced Targeting Options: Meta’s ad targeting capabilities are unparalleled. You can narrow down your audience based on demographics, interests, behaviors, and even specific locations. This precision targeting ensures that your ads are displayed to the right people who are more likely to engage with your brand.

Robust Analytics: Meta provides in-depth analytics and insights to help you measure the performance of your ads. You can track metrics such as reach, engagement, and conversions, allowing you to optimize your campaigns for better results.

A/B Testing: Meta allows you to experiment with different ad formats, visuals, and copy through A/B testing. This enables you to identify which elements resonate best with your audience, helping you refine your strategies and drive higher engagement.

Cost-Effective Solutions: Meta offers various advertising options suitable for businesses with different budgets. From cost-per-click (CPC) to cost-per-impression (CPM), you have the flexibility to choose the ad type that aligns with your goals and budget.

Step 3: Tips and Tricks for Success on Meta

To maximize the impact of your ads and ensure a successful Meta advertising journey, keep these tips and tricks in mind:

Compelling Visuals: Capture your audience’s attention with visually appealing images or videos. High-quality, eye-catching visuals can significantly increase engagement and click-through rates.

Engaging Copy: Craft compelling ad copy that clearly communicates your value proposition and encourages users to take action. Be concise, persuasive, and highlight the benefits your product or service offers.

Ad Scheduling: Experiment with different ad scheduling options to determine the best times to reach your target audience. Consider factors such as peak activity times and the behaviors of your audience to optimize ad delivery.

Mobile Optimization: Optimize your ads for mobile devices since a significant portion of Meta’s user base accesses the platform via smartphones and tablets. Ensure your visuals and landing pages are mobile-friendly for a seamless user experience.

Retargeting: Leverage Meta’s retargeting capabilities to reconnect with users who have previously interacted with your brand. Create customized ads to re-engage these users and guide them towards a conversion.

Regular Monitoring and Optimization: Continuously monitor the performance of your ads using Meta’s analytics tools. Identify areas for improvement and make data-driven optimizations to enhance your campaigns’ effectiveness.

Whether you choose paid or organic ads, Meta offers extensive reach, advanced targeting options, robust analytics, and cost-effective solutions. By following our tips and tricks, you can optimize your ad campaigns, drive engagement, and achieve your business goals. So don’t wait any longer – create your Meta account today and unleash the power of this platform for your business!
30th August 2023

Uncategorized
Optimise your social media captions for better results! 

Optimise your social media captions for better results! 

Author / The Right Mix

Captions are an integral part of your social media posts, adding depth, context, and personality to your visuals. Optimizing your captions can significantly impact engagement, increase reach, and foster a stronger connection with your audience. In this blog post, we’ll explore practical tips on how to optimize your captions effectively. By implementing these strategies, you’ll captivate your audience, drive action, and create a cohesive brand presence. Let’s dive in!

Batch Content by Planning Captions Ahead of Time

Streamline your caption creation process by planning and batching your content in advance. Set aside dedicated time to brainstorm and write captions for multiple posts. This approach ensures consistency in your messaging and saves you valuable time throughout the week. Use scheduling tools to plan and organize your posts, including their corresponding captions, in a cohesive manner.

Have the Key Information at the Start of Your Caption

Grab your audience’s attention from the first line by placing the most important information upfront. People often skim through captions, so having crucial details, such as the main topic or a captivating hook, at the beginning increases the chances of capturing their interest and encouraging them to read the entire caption.

Example: “20% off Sale starts this Saturday!
Follow the link in our bio to and use discount code SALE20 to get amazing deals on our entire collection”

Add Relevant Emojis (But Not Too Many)

Emojis can enhance the visual appeal and expressiveness of your captions. Use them sparingly and strategically to emphasize key points, convey emotions, or add a touch of playfulness. However, avoid overusing emojis, as it can make your captions appear cluttered and unprofessional.

Example: “🌟 Exciting news alert! 🌟 Our new collection just dropped, and it’s 🔥! Get ready to level up your style game. 💃“

Always Use a CTA (Call-to-Action)

Including a clear and concise call-to-action (CTA) prompts your audience to take the desired action. Whether it’s to like, comment, share, visit your website, or engage in a specific activity, make sure your CTA is actionable, compelling, and aligned with your post’s objective.

Example: “Double-tap if you agree and tag a friend who needs to see this! 👍“

Everyone Likes Jokes, Puns, and Memes

Be Funny! Injecting humor into your captions can instantly captivate your audience and create a memorable experience. Incorporate jokes, puns, or relevant memes that resonate with your brand and audience. However, ensure that your humor aligns with your brand’s tone and values.

Example: “Why did the marketer bring a ladder to the photoshoot? To reach new heights with our stunning visuals! 📸😄“

Suit Your Voice to the Platform

Each social media platform has its own unique vibe and user expectations. Tailor your caption’s tone and style to match the platform you’re posting on. For instance, Instagram captions can be more conversational and personal, while LinkedIn captions might require a more professional tone.

Example: “Hey Insta fam! Ready to dive into some pro tips? Here are our secrets to crafting irresistible captions that captivate your audience. Let’s get started!”

Use Relevant Hashtags

Hashtags increase the discoverability of your content and help you reach a wider audience. Research and include relevant hashtags in your captions to boost visibility and engagement. Use a mix of popular and niche hashtags to maximize your reach while targeting specific communities or interests.

Example: “Sunday vibes! ☀️🌴 Ready to explore the great outdoors? Share your adventures with us using #WanderlustExplorers and let’s inspire each other!”

Make Sure the Caption Is Relevant to the Image

Ensure your caption complements the visual content and adds value to the overall post. Align the message in your caption with the imagery to provide context, tell a story, or spark curiosity. A cohesive and meaningful connection between the caption and image enhances the overall impact of your post.

Example: “Behold the beauty of nature! 🌿✨ As the sun sets, take a moment to appreciate the serenity and tranquility it brings. Share your favorite sunset memories in the comments below!”

Keep Away from Formalities When You Can

Social media platforms offer an opportunity to connect with your audience on a personal level. Avoid overly formal language and jargon unless it aligns with your brand identity. Instead, opt for a conversational and friendly tone that resonates with your target audience.

Example: “Hey there, friends! We’re here to spill the tea ☕ on optimizing your captions for maximum engagement. Let’s dive in together!”

Optimizing your captions is a powerful way to captivate your audience, foster engagement, and build a strong brand presence on social media. Experimentation and knowing your audience are key to finding the perfect balance. Start implementing these strategies, and watch as your captions captivate and connect with your audience like never before!

31st July 2023

Uncategorized
Unlocking the Benefits of Digital Marketing (with examples)

Unlocking the Benefits of Digital Marketing (with examples)

Author / The Right Mix

In today’s digital landscape, businesses of all sizes are harnessing the power of digital marketing to drive growth, increase brand visibility, and achieve their marketing objectives. Here we will explore the key benefits of digital marketing and provide examples that highlight its effectiveness. Let’s dive in and discover how digital marketing can transform your business.

Cost Effectiveness

Digital marketing offers a cost-effective alternative to traditional marketing methods. It allows businesses to allocate their budgets more efficiently and target their resources where they yield the highest returns. By utilizing targeted advertising, email marketing, content marketing, and social media campaigns, businesses can reach their target audience at a fraction of the cost of traditional advertising channels.

Example: A small local bakery can leverage digital marketing by running targeted Facebook ads to reach people in their local area who have shown an interest in baked goods. By optimizing their ad spend and focusing on a specific geographic region, the bakery can effectively reach potential customers without breaking the bank.

Equal Opportunities

Digital marketing provides equal opportunities for businesses of all sizes to compete in the online space. Unlike traditional marketing, where larger companies often have an advantage due to higher budgets, digital marketing allows smaller businesses to target niche audiences and compete on an even playing field. With strategic online marketing tactics, small businesses can gain visibility, attract customers, and grow their market share.

Example: A startup tech company with limited resources can utilize content marketing and search engine optimization (SEO) strategies to create valuable blog posts and rank higher in search engine results. By providing useful information and targeting long-tail keywords, the startup can establish itself as a thought leader in its niche and compete with larger, more established competitors.

Content-Focused Approach

Digital marketing emphasizes the importance of quality content to engage and attract customers. By creating relevant and valuable content, businesses can build trust, establish their expertise, and connect with their target audience. Content marketing through blog posts, videos, podcasts, and social media allows businesses to engage with their audience and nurture relationships, ultimately driving conversions and brand loyalty.

Example: A fitness apparel brand can create engaging video content featuring workout routines, wellness tips, and inspirational stories of real customers. By sharing this content across social media platforms and their website, the brand establishes itself as a reliable source of fitness inspiration and gains a loyal following of fitness enthusiasts who become brand advocates.

Increased Conversion Rates

Digital marketing strategies are designed to drive conversions and generate measurable results. By utilizing targeted advertising, personalized email campaigns, and optimized landing pages, businesses can create a seamless customer journey that guides potential customers from initial awareness to final conversion. The ability to track and measure key performance indicators (KPIs) enables businesses to refine their strategies and optimize their campaigns for better conversion rates.

Example: An online travel agency can implement retargeting ads to remind users who have previously visited their website about an upcoming holiday sale. By displaying personalized ads based on the user’s browsing history, the agency increases the chances of converting those visitors into paying customers.

Creates Brand Awareness

Digital marketing provides businesses with the opportunity to increase brand awareness on a global scale. Through social media marketing, influencer collaborations, and search engine visibility, businesses can create a strong online presence and expand their reach to new audiences. Consistent brand messaging and strategic content distribution help businesses stay top of mind and build recognition and loyalty among their target audience.

Example: An eco-friendly home cleaning product company can leverage social media platforms to share educational content, product tips, and testimonials. By engaging with environmentally conscious communities, partnering with influencers, and utilizing relevant hashtags, the company increases its brand awareness and establishes itself as a go-to resource for eco-friendly cleaning solutions.

Higher Return on Investment (ROI)

Digital marketing allows businesses to track and measure the performance of their campaigns in real-time. This data-driven approach enables businesses to optimize their strategies, allocate resources more effectively, and achieve a higher return on investment. By identifying which channels and tactics are driving the most conversions, businesses can refine their campaigns and focus their efforts on what generates the best results.

Example: An e-commerce store can use Google Analytics to track the performance of its digital marketing campaigns. By analyzing data on website traffic, conversion rates, and customer behavior, the store can identify which marketing channels and campaigns are driving the most revenue, allowing them to allocate their marketing budget accordingly and achieve a higher ROI.

Digital marketing offers businesses a range of benefits, from cost effectiveness and equal opportunities to increased conversion rates, brand awareness, and higher return on investment. Real-life examples demonstrate how businesses across industries have leveraged digital marketing strategies to achieve remarkable results. By embracing digital marketing and tailoring strategies to their unique needs, businesses can position themselves for success, reach their target audience, and drive significant growth in the digital landscape.

31st July 2023

Uncategorized
The Ins and Outs of Optimum Posting Time on Instagram

The Ins and Outs of Optimum Posting Time on Instagram 

Author / The Right Mix

Ah, the eternal question: What is the best time to post on Instagram? As a platform where timing is everything, understanding when to share your content can significantly impact your engagement rates and alleviate the stress that often accompanies Instagram. There is no one time suits all answer here. In this overview, we’ll delve into the factors that determine your optimal posting time and share practical tips on how to identify it. By discovering your best time to post on Instagram, you’ll unlock higher engagement, reach a larger audience, and enjoy a smoother Instagram experience. Let’s get started!

1. Know Your Audience

To determine the best time to post on Instagram, it’s crucial to have a deep understanding of your target audience. Consider their demographics, lifestyles, and online behavior. For example, if your audience consists of college students, they might be more active during evenings and weekends when they have free time. On the other hand, if you’re targeting working professionals, early mornings, lunch breaks, and evenings might be more opportune moments to engage with them. By knowing your audience’s habits and preferences, you can tailor your posting schedule to their specific needs.

2. Analyze Instagram Insights

Instagram provides a treasure trove of data through its built-in analytics tool, Instagram Insights. To access these insights, you need a business account with at least 100 followers. Once you have access, navigate to your profile, tap the three horizontal lines, and select “Insights.” In the “Audience” tab, you’ll find valuable information about your followers, including when they are most active on the platform. Study the days and times when your followers are online the most, and use this data as a starting point for planning your posting schedule.

For example, if Insights reveal that the majority of your followers are active on weekdays between 7 PM and 9 PM, you can experiment with posting during these peak hours to maximize engagement.

3. Conduct A/B Testing

A/B testing is an effective strategy to fine-tune your posting schedule. Start by selecting two or more time slots that you believe could be your best posting times based on your audience analysis and Insights data. For a set period, such as two weeks, consistently post at different times within these slots and closely monitor the engagement metrics for each post.

For instance, you might post at 8 AM, 12 PM, and 6 PM on different days to see which time slot generates the highest likes, comments, and shares. After collecting sufficient data, analyze the results to identify trends and patterns. This experimentation will help you identify the specific time frames when your audience is most responsive.

4. Utilize Scheduling Tools

Scheduling tools can be a game-changer when it comes to optimizing your posting time. Platforms like Later, Buffer, or Hootsuite allow you to plan and schedule your Instagram posts in advance. This ensures that your content goes live at the most opportune moments, even if you’re unable to manually post at that time.

Leverage these tools by using the insights gained from your audience analysis and A/B testing. Schedule your posts during the identified optimal time slots to maximize engagement and reach. These tools also enable you to maintain a consistent posting schedule, ensuring a steady flow of content for your audience.

5. Consider Time Zones

If your target audience spans different time zones, it’s crucial to adjust your posting schedule accordingly. You don’t want to miss out on engaging with potential followers or customers simply because you’re posting during the wrong time in their region.

To tackle this challenge, use Instagram Insights or other analytics tools to determine the geographic locations of your followers. With this information, create a posting schedule that takes into account the peak hours of each time zone. By doing so, you’ll ensure that your content reaches the right people at the right time, regardless of their location.

6. Stay Consistent

Consistency is key when it comes to building a loyal following on Instagram. Once you’ve determined your best posting times based on your audience analysis and testing, stick to them consistently. By establishing a routine, you create a sense of anticipation among your followers, and they’ll come to expect your content during these periods. This regularity leads to increased engagement and higher visibility for your posts.

Additionally, staying consistent with your posting schedule reduces the stress of constantly brainstorming when to post. It allows you to plan and create content in advance, ensuring a smooth and hassle-free Instagram experience.

Discovering the best time to post on Instagram requires a deep understanding of your audience, analysis of Instagram Insights, A/B testing, utilization of scheduling tools, consideration of time zones, and staying consistent with your posting schedule. Remember that the best time to post will vary for each business and audience, so experiment and adjust your strategy based on the data you collect. With a well-informed approach, you’ll unlock the power of optimal timing, captivate your audience, and enjoy a more successful and enjoyable Instagram experience.

31st July 2023

Uncategorized
Call-to-Action strategies to Increase Instagram Post Engagement

Call-to-Action strategies to Increase Instagram Post Engagement

Author / The Right Mix

Increasing post engagement on Instagram requires a combination of creating compelling content and engaging with your audience. Below we give you a how list of Call-To-Action strategies that will be sure to increase engagement on your Instagram account.

“Like, Comment, Share, and Spread the Love”

Encouraging your audience to engage with your content through likes, comments, and shares is a classic and effective CTA. It prompts them to interact with your post, increasing its reach and visibility among their connections. By adding the phrase “Spread the Love” or a similar call-to-action, you create a sense of community and encourage users to actively promote your content.

Example: “Double tap if you agree, comment your thoughts, and share this post to spread the love!”

“Follow for Exclusive Updates and Insider Tips”

Inviting your audience to follow your account for more valuable content is a great way to build a loyal community. This CTA indicates that you consistently provide exclusive updates and insider tips, enticing users to stay connected with your brand for valuable insights.

Example: “Follow us for exclusive updates, insider tips, and behind-the-scenes sneak peeks you don’t want to miss!”

“Click the Link in the Bio to Get Your Free Guide”

When you have a specific landing page, blog post, or promotional offer you want to direct your audience to, using the “Click the link in the bio” CTA is highly effective. By guiding them to your bio, where the link is easily accessible, you make it convenient for users to take the desired action and access valuable resources.

Example: “Ready to level up your skills? Click the link in the bio to get your free guide and unlock expert tips!”

“DM Us for Exclusive Discounts and Personalized Recommendations”

If you want to encourage direct communication and engagement with your audience, a CTA like “DM us for more” works well. It prompts users to reach out to you with questions, inquiries, or requests for exclusive discounts and personalized recommendations, fostering a direct and personalized connection.

Example: “Looking for personalized recommendations or exclusive discounts? DM us today and let’s chat!”

“Save This Post for Inspiration”

Instagram’s save feature allows users to bookmark posts they find valuable or interesting. By prompting your audience to save your post for future reference or inspiration, you establish your content’s long-term value and encourage them to engage with it beyond a simple like or comment.

Example: “Feeling inspired? Save this post for your next creative project and tap into endless inspiration whenever you need it!”

“Tag a Friend Who Needs to See This”

This CTA is an effective way to expand your reach and engage new users. By asking your audience to tag a friend who would find your content relevant or interesting, you tap into their networks and attract new potential followers who share similar interests. This creates a ripple effect and exposes your content to a wider audience.

Example: “Know someone who needs to see this? Tag a friend who would love these tips and tricks!”

Crafting compelling and conversion-focused CTAs is essential for driving action and achieving your marketing goals. By being clear, action-oriented, and utilizing strategies, you can create CTAs that effectively convert. Remember to continuously test and optimize your CTAs to ensure they align with your audience’s preferences and behaviors. With a well-crafted CTA strategy, you’ll see increased engagement, conversions, and success in your marketing efforts.

31st July 2023

Uncategorized
BRANDING VS MARKETING

BRANDING VS MARKETING

19 April, 2023 / Lucy McGhie

Branding and marketing are two concepts that are often used interchangeably, but they are actually two distinct elements of a company’s overall strategy. While marketing is all about promoting a product or service, branding is the way a company portrays its values, personality, and purpose. In this blog post, we will explore the differences between branding and marketing and how they can help businesses achieve their goals.

Branding refers to the process of creating a unique name, logo, design, or symbol that distinguishes a business from its competitors. It is a long-term strategy that focuses on building a strong and consistent identity for the business. The purpose of branding is to create an emotional connection with customers, build trust, and establish a reputation for quality and reliability.

Branding is important because it helps you connect with your target audience on a deeper level. When people feel like they know and trust your brand, they are more likely to become loyal customers. They will recommend your products or services to others and even defend your brand if someone speaks ill of it.

Image Resource / Nike

Take, for example, Nike. Nike’s brand is all about inspiration and motivation. Their iconic “Just Do It” slogan is more than just a tagline; it’s a call to action. When people buy Nike products, they aren’t just buying shoes or clothes; they are buying into a lifestyle and a mindset. Nike’s branding has helped them create loyal fans who will go to great lengths to defend the brand.

Branding does not only affect customers, but it also makes or breaks how your employees approach their work. If you can successfully relay to them your branding strategy, they can better operate in line with these goals and know how to better help you achieve your bottom line.

It’s one way to empower employees to share the same goals and values and take pride in the same branding direction that can make everyone be on the same page. And this kind of cohesion can be a powerful driver of growth and productivity within a company.

Marketing, on the other hand, is the way Nike would promote and sell their products or services.

It is like your megaphone that gets customers’ attention and introduces your brand to the world. Marketing is everything that you do to put your brand in front of people. It could be through targeted ads, traditional billboards and brochures, TV commercials, influencer marketing, and so on.

Image Resource / Nike

Another way to look at it. Think of branding as the foundation of your house, and marketing as the paint and decorations. You can have a beautiful exterior, but without a solid foundation, your house will crumble. Similarly, you can have great marketing campaigns, but without a strong brand identity, your efforts will fall flat.

While branding and marketing are different, they are in fact complementary. A strong brand can make marketing efforts more effective, while effective marketing can help build brand awareness and loyalty. In other words, branding sets the foundation for marketing, and marketing helps to reinforce the brand.

One of the key differences between branding and marketing is their focus. Branding is all about building a strong identity for the business that resonates with customers. Marketing, on the other hand, is focused on selling products or services to customers.

THE RIGHT MIX offers a full suite of custom branding and marketing solutions for our clients’ needs. Contact us for a chat on how we could help you increase your exposure to your target market.

25th April 2023

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How to Use ChatGPT for Your Social Media Posts
How to Use ChatGPT for Your Social Media Posts
21 February 2023

ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong, many alternatives have been announced to enter the market in 2023.

It’s success is not really surprising. After all, ChatGPT is capable of generating content instantaneously. As long as you use it properly, you’ll be able to shave hours off your content writing tasks since all you need to do is give it prompts.

But how exactly do you use it? Let’s find out!

How to Use ChatGPT

The concept behind ChatGPT revolves around these so-called “prompts” which you feed it so it can generate an appropriate response. The prompt can be as simple as something like “Write me a short Facebook post about [your topic]”.

Surprisingly, most of the responses look “good enough” that you only need to tweak them to reflect your brand voice. However, you can also make your prompt as detailed as possible, so ChatGPT can generate an equal in-depth response in return.

But before you start using ChatGP, here are a few things you should know first:

ChatGPT has no access to the internet; the responses it generates are from its own database, with information supplied by its users.

You still have to edit the responses to match the voice of your brand

ChatGPT is designed to give output that is similar in tone and style text to the input. Make sure to go as in-depth with your prompts as possible, as it will likely generate a response that directly answers the question.

With that out of the way, let’s now look at how you can use the tool to create social media posts for your brand.

Step 1. Head Over to ChatGPT’s Website

ChatGPT is a browser-based application, so you need to visit its website to access its features. Simply head over to https://chat.openai.com and sign up for a (free) account to get started.

Step 2. Enter Your Desired Prompts

Once you’re logged in, you’ll see this blank field in the lower center of the screen. This is where you’ll be entering your prompt. This is also the most important part as it will help you determine the type of responses that you’ll get.

Start by telling ChatGPT in your prompt which specific social media platform you’ll be posting your content on. For example, if you want to post something on your Facebook page that’s about digital marketing, you can ask it to “Write me a Facebook post about the current trends of digital marketing”.

Once you hit Enter, it will then generate a response based on your prompt in a matter of seconds. However, a single response might not give you what you’re looking for right away. In this case, you can instead ask ChatGPT to “Please rewrite into five different versions”.

This will prompt ChatGPT to make five different versions of the same generated response to give you alternative options in case you didn’t like the first one.

You can also ask it something like “Write me 5 Facebook posts based on this [your topic]”. This is an alternative route that will allow you to generate various responses for you to choose from.

Step 3. Polish Your Preferred Response

The final step is to polish and edit what ChatGPT created.

Chat GPT uses information from the internet to write by selecting the most likely next word in the sentence. The sequences might not make as as much grammatical sense, as if a human had written it.

It’s also important to do some fact-checking to ensure the accuracy of the information. After all, this AI language model that was trained on a large body of text from a variety of sources, some which may contains false information. As the current dataset only went up to 2021, it lacks information on more recent events.

Finally, it is reported that OpenAI is in talks to put a digital watermark on AI-generated text. This would massively help educators spot work that has used text generators such as Chat GPT.

Free or Plus?

At the moment, ChatGPT offers a general free plan. ChatGPT Plus sets you back USD 20 / month and for this you get:

Access even when demand is high

Faster response speed

Priorty access to new features

As these announced benefits don’t guarantee that the chatbot will provide you with more comprehensive or correct answers you might want to put off forking out the extra cash at this stage.

The Key Takeaway

As you can see, ChatGPT is incredibly useful and revolutionary but not perfect – yet. Even though it’s capable of providing enticing content, we don’t recommend copying and pasting any ChatGPT info a social media post without polishing and fact-checking.

Indeed, ChatGPT can help businesses with their content writing and marketing campaigns, but while it’s great to be hands-on in terms of your marketing efforts, you can also always choose to leave it up to the experts to save time and energy and focus on working on your biggest bottom line.
27th February 2023

Uncategorized
Best Freebies to Generate Leads
Best Freebies to Generate Leads

Ekaterina Shevchenko / Unsplash
By Mar-Loes Mantoua

Email marketing has always been one of the most effective types of digital marketing. In fact, according to Digital Marketing Association, 66% of customers convert as a result of an email marketing message. It’s not only crucial for client acquisition but for client engagement and retention as well.

Thus, growing your email list should be one of your key priorities and what better way to do that than to generate high-quality freebies and lead magnets?

In order to succeed at lead generation via lead magnets, you need to make sure that (a) you’re choosing the kind of lead magnet that could actually generate results and (b) give your 100% in creating and delivering amazing lead magnets that cream value.

So, how do you know what kind of freebie to offer? Here are the must-have qualities of an effective and powerful lead magnet:

Qualities of a Great Lead Magnet

It should solve a problem.

Your target audience has specific pain points. They need to get their problems solved to get unstuck or make progress. Focusing on that overarching problem can make a tremendous difference.

It should be easy to digest and implement

Your audience wants their problems solved—and they want them solved fast. They aren’t looking at a 50-page report or 10-hour tutorial here. Even a 5-page report, a two-page checklist, or a 10-minute tutorial can already get the job done. Also, many of your visitors who are willing to subscribe to get the free lead magnet, are most likely novices in the space, so it’s important to make information easy to read and digestible for them.

It should be made accessible instantly

After the user subscribes to access the freebie, make sure you do not keep them waiting and that the resource is available right away. This keeps the momentum going, and the sooner they discover the value that you bring to the table, the sooner they’ll convert and become your new brand advocate.

It should be relevant to your business

Now, this may seem like a no-brainer, but many websites actually end up missing the mark in terms of choosing the subject matter that is most consistent with their core message. Especially if you’re delegating this task to someone else, you should be at least hands-on in terms of selecting the topic as that can make or break the whole process.

It should be super high-quality

Just because you’re giving it away for free, it doesn’t mean you should settle for average. Remember that this is a golden opportunity to present what you’ve got as an entity. You are building thought leadership, and you want to gain as many people’s trust as possible.

Top 3 Freebies to Generate Leads

Now, let’s talk about the best freebies to generate leads. We are going to focus on the top three most effective ones and show you some tips on how to do them right.

E-Books

It’s one of the most common lead magnet options, and for good reason. It’s a more in-depth way of delivering value. An e-book gives readers insight into your background, knowledge, and products/services. While keeping it informative, it’s also a great way to showcase your offerings, especially if done in a thorough, compelling way.

You can actually repurpose popular blog posts or transcribe podcasts and turn them into more comprehensive, high-value e-books. Or you can also choose to write the full resource from scratch. Whatever you choose to do, just make certain that the quality and relevance are all intact.

Checklists

A checklist could be 1-3 pages, showing actionable lists that are clear-cut and easy to scan. PDF checklists convert really well because they’re so easy to consume. Since they don’t contain a lot of text, focus strongly on the design and make it look attractive and on-point. You can use a platform like Canva for the design or hire a graphic designer to help you out.

Tutorials

Tutorials are a great way to teach your target audience how to do specific things. It can be a pdf download, a video file, or an audio format. One helpful tip when creating your tutorials is to add numbers to the headline. For example, you can say “7 Steps to Creating High-Converting Lead Magnets”. These numbers make the resource sound more concrete and authoritative. Plus, it gives the readers an idea of the lengths of the material and how much time they’d have to dedicate to go over it.

Freebies like the ones mentioned above can really help you compel more users to sign up for your email list. Lead magnets are a crucial part of your content marketing strategy, and you should invest time, effort, or resources in creating the best freebies to expand your contact database and generate conversions. If you don’t have the time to create these lead magnets, you can always delegate the work to your in-house content marketing team. If you don’t have such a team in place yet, the more practical route is to outsource the work to experienced contractors or agencies that can deliver high-quality, conversion-focused content.

The Right Mix is a branding and marketing agency that can help you come up with an awesome lead magnet—be it e-books, checklists, or tutorials. We can also be a full-time extension of your business to take care of your digital marketing needs.

Contact us to get the project started.
26th January 2023

Uncategorized
The Benefits of Outsourcing for SMEs

The Benefits of Outsourcing for SMEs

Brooke Cagle / Unsplash

By Mar-Loes Mantoua
Co-Founder and Chief Marketing Officer
The Right Mix Ltd.

Outsourcing is nothing new. It became popular in the 1970s when manufacturing companies started hiring external firms to handle the non-core, time-consuming processes that hamper the companies’ overall efficiency. During the COVID pandemic, remote working and the need to reduce costs played a big part in seeing a further uptake of choosing outsourcing over hiring employees. Outsourcing has become a strategic and a powerful way to minimise costs and maximise results.

So how can outsourcing transform your SME? If you’re in the process of growing and scaling your business, here are some great reasons to make the most of outsourcing and its timeless efficacy.

1. Save Money

Internally building a department and hiring full-time employees to function in a specific ‘outsourceable’ activity entails not only a huge amount of work but also a large investment. Outsourcing costs are variable expenses that are generally more cost-effective than the fixed costs of having full-time staff. It’s also less complicated when it comes to termination since hiring and firing employees can be both legally complicated and expensive. Not to mention having to ditch expensive tech expenditures in terms of equipment and/or software upgrades.

The freed-up capital outsourcing brings about can be put to better use in other more high-impact areas of your business. And because outsourcing can tremendously help in terms of cost reduction, small to mid-size companies can have more access and ability to venture into new markets and business opportunities.

2. Establish connections

Outsourcing exposes you to specialised skills, support, and industry expertise. It took long years for solid outsourcing companies to become outstanding at what they do. They’re an authority in their space and have broad knowledge and experience in their domain. That means you can tap industry best practices and the general knowledge that can be valuable to you and your business moving forward.

3. Business Continuity

Especially if your chosen outsourcing company is in another part of the world, you can minimise continuity risks due to political events or natural disasters. Also, with offshore staffing, you can set up 24/7 teams that can help you gain a competitive advantage, promote solid customer support, and maximize revenue.

4. Maximize efficiency and productivity

If you choose not to outsource and do the activity internally, on top of the costs, you also have to spend time and effort mastering the subject matter or gathering your own set of experts. Outsourcing is an efficient way to gain value without adding overhead and additional business bottlenecks. On top of efficiency, better productivity is achieved as you get to focus your team’s time and effort on the main tasks that can truly move the needle for your business. The main power of outsourcing lies in giving you the time and resources you need to concentrate on your core business and your main organizational goals.

One of the functions that you can choose to outsource is your marketing department. Whether you’re setting up your marketing division from scratch or you’re looking for a qualified extension of your advertising department, you can always rely on The Right Mix.

You can
(a) outsource specific marketing elements like logo design, business cards, flyer, blog articles, or web design,
(b) Hire us to take care of your digital marketing management,
(c) let us know your full advertising requirements and vision, and receive a custom offer to meet your exact branding and marketing goals.

So, take a look at your business and examine how you can further optimize your operations and finances through outsourcing. Other commonly outsourced tasks include accounting, IT management, administration, and logistics. Your team’s time, talent, energy, and mental space should be focused on delivering excellent products and services. Let outsourcing companies, such as The Right Mix, take care of the rest.

26th January 2023

Uncategorized