21 February 2023
ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong, many alternatives have been announced to enter the market in 2023.
It’s success is not really surprising. After all, ChatGPT is capable of generating content instantaneously. As long as you use it properly, you’ll be able to shave hours off your content writing tasks since all you need to do is give it prompts.
But how exactly do you use it? Let’s find out!
The concept behind ChatGPT revolves around these so-called “prompts” which you feed it so it can generate an appropriate response. The prompt can be as simple as something like “Write me a short Facebook post about [your topic]”.
Surprisingly, most of the responses look “good enough” that you only need to tweak them to reflect your brand voice. However, you can also make your prompt as detailed as possible, so ChatGPT can generate an equal in-depth response in return.
But before you start using ChatGP, here are a few things you should know first:
With that out of the way, let’s now look at how you can use the tool to create social media posts for your brand.
Once you’re logged in, you’ll see this blank field in the lower center of the screen. This is where you’ll be entering your prompt. This is also the most important part as it will help you determine the type of responses that you’ll get.
Start by telling ChatGPT in your prompt which specific social media platform you’ll be posting your content on. For example, if you want to post something on your Facebook page that’s about digital marketing, you can ask it to “Write me a Facebook post about the current trends of digital marketing”.
Once you hit Enter, it will then generate a response based on your prompt in a matter of seconds. However, a single response might not give you what you’re looking for right away. In this case, you can instead ask ChatGPT to “Please rewrite into five different versions”.
This will prompt ChatGPT to make five different versions of the same generated response to give you alternative options in case you didn’t like the first one.
You can also ask it something like “Write me 5 Facebook posts based on this [your topic]”. This is an alternative route that will allow you to generate various responses for you to choose from.
The final step is to polish and edit what ChatGPT created.
Chat GPT uses information from the internet to write by selecting the most likely next word in the sentence. The sequences might not make as as much grammatical sense, as if a human had written it.
It’s also important to do some fact-checking to ensure the accuracy of the information. After all, this AI language model that was trained on a large body of text from a variety of sources, some which may contains false information. As the current dataset only went up to 2021, it lacks information on more recent events.
Finally, it is reported that OpenAI is in talks to put a digital watermark on AI-generated text. This would massively help educators spot work that has used text generators such as Chat GPT.
At the moment, ChatGPT offers a general free plan. ChatGPT Plus sets you back USD 20 / month and for this you get:
As these announced benefits don’t guarantee that the chatbot will provide you with more comprehensive or correct answers you might want to put off forking out the extra cash at this stage.
As you can see, ChatGPT is incredibly useful and revolutionary but not perfect – yet. Even though it’s capable of providing enticing content, we don’t recommend copying and pasting any ChatGPT info a social media post without polishing and fact-checking.
Indeed, ChatGPT can help businesses with their content writing and marketing campaigns, but while it’s great to be hands-on in terms of your marketing efforts, you can also always choose to leave it up to the experts to save time and energy and focus on working on your biggest bottom line.