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INTRODUCTION TO META

The Right Mix

By now everyone has heard of Meta, formerly known as Facebook. If you want to explore the exciting world of Meta to open up a multitude of opportunities for your business to reach its target audience effectively, keeping reading!

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CREATE SUCCESSFUL AD CAMPAIGNS THROUGH META’S AD MANAGER

The Right Mix

let’s dive into the powerful world of Ads Manager, your ultimate secret weapon for creating and managing successful ad campaigns across various platforms. We will explore just a fraction of the plethora of tools within Ads Manager that can help you optimise your audience creation, track campaign performance, and download reports packed with valuable insights. Let’s jump right in!

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THE INS AND OUTS OF OPTIMUM POSTING TIME ON INSTAGRAM


The Right Mix

What is the best time to post on Instagram? As a platform where timing is everything, understanding when to share your content can significantly impact your engagement rates and alleviate the stress that often accompanies Instagram.

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OPTIMISE YOUR SOCIAL MEDIA CAPTIONS FOR BETTER RESULTS!


The Right Mix

Captions are an integral part of your social media posts, adding depth, context, and personality to your visuals. Optimizing your captions can significantly impact engagement, increase reach, and foster a stronger connection with your audience.

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UNLOCKING THE BENEFITS OF DIGITAL MARKETING (WITH EXAMPLES)

The Right Mix

Here we will explore the key benefits of digital marketing and provide examples that highlight its effectiveness. Let’s dive in and discover how digital marketing can transform your business.

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BRANDING VS MARKETING

19 April, 2023 / Lucy McGhie

In this blog post, we will explore the differences between branding and marketing and how they can help businesses achieve their goals. 

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HOW TO USE CHATGPT FOR YOUR SOCIAL MEDIA POSTS

21 Feb 2023

ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong…

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CALL-TO-ACTION STRATEGIES TO INCREASE INSTAGRAM POST ENGAGEMENT

The Right Mix

In this post we give you a how list of Call-To-Action strategies that will be sure to increase engagement on your Instagram account.

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WHAT IS A CONTENT FUNNEL?

A content marketing funnel is a visual step-by-step system that helps marketing brands attract potential customers. The funnel helps guide those customers through the journey of awareness, to consideration, and then to conversion or a paying customer.

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THE BENEFITS OF OUTSOURCING FOR SMES

Jan 2023 / Mar-Loes Mantouaa

During the COVID pandemic, remote working and the need to reduce costs played a big part in seeing a further uptake of choosing outsourcing over hiring employees. 

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BEST FREEBIES TO GENERATE LEADS

2 Dec 2022 / Mar-Loes Mantoua

growing your email list should be one of your key priorities and what better way to do that than to generate high-quality freebies and lead magnets?

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FREE ONLINE TOOLS WE LOVE TO USE

June 30, 2022 / Lucy McGhie

To help us manage our business we make use of a large variety of marketing apps every day. But with so many to choose from, where do you even start? 

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STIR UP YOUR DIGITAL MARKETING STRATEGY!

August 17, 2022 / Christa Nuijs

Comfort can be a creativity killer and once you have used a social media strategy for too long there is a risk of your content getting stale and losing its momentum.

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OUR TOP 8 PODCASTS FOR THE DIGITAL MARKETER

August 10, 2022 / Mar-Loes Mantoua

Podcasts are a really convenient way of staying up to date on all marketing-related current affairs. But with over 850,000 active podcasts globally, how do you select those that are most useful to today’s digital marketer? 

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