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Branding and marketing are two concepts that are often used interchangeably, but they are actually two distinct elements of a company's overall strategy.

ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong, many alternatives have been announced to enter the market in 2023.

Email marketing has always been one of the most effective types of digital marketing. In fact, according to Digital Marketing Association, 66% of customers convert as a result of an email marketing message. It’s not only crucial for client acquisition but for client engagement and retention as well.

The Benefits of Outsourcing for SMEs Brooke Cagle / Unsplash By Mar-Loes Mantoua Co-Founder and Chief Marketing Officer The Right Mix Ltd. Outsourcing is nothing […]

A content marketing funnel is a visual step - by - step system that helps marketing brands attract potential customers. The funnel helps guide those customers through the journey of awareness, to consideration, and then to conversion or a paying customer. At each stage of the funnel, t he user intent is different, meaning that your content will follow different goals and results.

Comfort can be a creativity killer and once you have used a social media strategy for too long there is a risk of your content getting stale and losing its momentum. Take a moment to review your content engagement and conversions and see if it is time to stir up your digital marketing approach.

Podcasts are a really convenient way of staying up to date on all marketing-related current affairs. But with over 850,000 active podcasts globally, how do you select those that are most useful to today’s digital marketer?

To help us manage our business we make use of a large variety of marketing apps every day. But with so many to choose from, where do you even start? Read on or check out this reel on why we love the following free tools!

Whether you are building your own website or application from scratch or using any of the templates from site or app builders such as Wix, WordPress or Shopify, it is important that you are aware interface rules of thumb, or heuristics, that improve the usability e of your site and enhance user retention.

UX Design is all the rage, but what does it actually mean and how can you start improving the user experience of your app, website or service delivery without having to study for 6 months or hiring a specialist?

Finding purpose and balance in your work life is not new but merging job satisfaction and connectivity with a higher sense of urgency to help the world and all its inhabitants definitely seems an integral part of the current zeitgeist...

Companies have been shifting their focus from print to digital marketing for many years now. Print, however, has proven to be more resilient than expected...

SEO, or Search Engine Optimisation, has an enormous impact on the success of your business. Your SEO strategy determines how easily your target customers can find you.

Check out our personal top 5 April Fools’ Day ads from previous years below and let us know your favourite ad of 2022 after today.

META-VERSE: 5 tips to tackle the future of virtual commerce Martin Engel – Grafiker Hamburg / Unsplash 14 February 2022 / Christa Nuijs As an […]

Get up close and personal with the world's greatest masterpiece....at home!

Creativity is an ROI skill! Girl with red hat / Unsplash 11 January 2022 / Christa Nuijs To see creativity acknowledged as an ROI skill […]

While it is only natural for a company's brand message to evolve and adapt with the times...

UX design is always evolving to continuously improve the experience of the user, making things work smoother and seamless for everyone involved.

Finally! A Reminder Feature for Feed Posts in Instagram. Alexander Shatov / Unsplash 31 January 2022 / Mar-Loes Mantoua It may not be one of […]