Search habits are shifting to AI. Discover what Generative Engine Optimisation (GEO) means for your brand and how to balance traditional SEO with AI-driven discovery.
All ARTICLES
AI tools accelerate audience research and content creation , but human strategy is essential. Use them to build trust and automate follow-ups.
What the Instagram Algorithm Will Prioritise in 2026 – And How Your Brand Can Prepare Now Author/ The Right Mix Instagram is already signalling major […]
How Your Instagram Feed Can Help Your Brand Succeed
Author/ The Right Mix Instagram remains one of the most influential platforms for brand visibility, […]
The Rule of 3 in Marketing & Branding: Why Our Brains Prefer Trios The Right Mix If you want messages people remember and retell, design […]
As someone who’s seen entrepreneurs struggle with their first AI interactions (and made the same mistakes myself!), I’m here to help you master the art of prompting.
ASMR content began gaining mainstream attention in the early 2010s and has since exploded into a full-blown cultural phenomenon...
Born between 2025 and 2039, Gen Beta are the children of millennials and Gen Z. They’ve never known a world without AI, climate anxiety, digital fluidity, and streaming everything.
We grew up firmly in the analogue era and saw the world change unrecognisably, all be it at first very slowly to the sound of a dial-up modem. As we grew up, so did technology.
How Marketing Grew Up (and Why Your Business Needs to Keep Up) May 13, 2025 / The-Right-Mix As someone who studied marketing in the late […]
Brands are pulling back the curtain and saying goodbye to polished perfection in favor of something far more powerful: relatability. Flaws are in. Retro is back. And design is becoming more human than ever.
While you don’t need to be a UX expert, avoiding common pitfalls can help create a smooth, enjoyable experience for your visitors.
As an entrepreneur, your time and effort are valuable. Flying by the seat of your pants with last-minute social media posts or blog ideas not only costs you time but can hinder the effectiveness of your content.
For entrepreneurs and small business owners, it’s essential to identify the metrics that truly reflect your marketing efforts' performance.
The relationship between governments and social media platforms has always been complex, balancing freedom of expression with the need for regulation.
Brand generosity is about moving from transactions to contributions, purposefully creating value that extends beyond a sale.
The choice between personal branding and business branding is crucial because it affects how your customers see you, how you market your services, and even how you grow in the future.
In today's competitive marketplace, solo-preneurs and small to medium-sised enterprises (SMEs) face a daunting challenge: standing out...
As companies scale, the need for a robust marketing strategy becomes undeniable. However, many businesses—especially medium to large enterprises—fall into the trap of expecting one person to fulfill all their marketing and design needs.
Outsourcing is not a new concept. It gained traction in the 1970s when manufacturing firms outsourced non-core tasks to improve overall efficiency...
Shades of Influence: The Role of Colour in Brand Identity brat, Charli XCX’s sixth studio album on Atlantic Records Author/ The Right Mix Barbie Pink, […]
Are you struggling to improve your website's search engine ranking? Keep reading to uncover the secrets behind E-E-A-T and practical tips to your site's and ranking!
What is Negative SEO and how to defend against these attacks Date / Author In our modern era, cyber-attacks happen about every 39 seconds on […]
Meta Verified is a subscription service that helps everyone easily get the hard-to-get blue check badge on Instagram and Facebook. How does it work, how much does it cost, and who can sign up?
We will explore just a fraction of the plethora of tools within Ads Manager that can help you optimise your audience creation, track campaign performance, and download reports packed with valuable insights. Let's jump right in!
Whether you're planning to use paid or organic ads, creating an account on Meta is a game-changer. In this guide, we'll walk you through the process of setting up your account, highlight the benefits of using Meta for your business, and share some valuable tips and tricks to help you make the most of this powerful platform.
Captions are an integral part of your social media posts, adding depth, context, and personality to your visuals. Optimizing your captions can significantly impact engagement, increase reach, and foster a stronger connection with your audience. In this blog post, we'll explore practical tips on how to optimize your captions effectively.
In today's digital landscape, businesses of all sizes are harnessing the power of digital marketing to drive growth, increase brand visibility, and achieve their marketing objectives. Here we will explore the key benefits of digital marketing and provide examples that highlight its effectiveness.
What is the best time to post on Instagram? As a platform where timing is everything, understanding when to share your content can significantly impact your engagement rates and alleviate the stress that often accompanies Instagram....
Increasing post engagement on Instagram requires a combination of creating compelling content and engaging with your audience. Below we give you a how list of Call-To-Action strategies that will be sure to increase engagement on your Instagram account.
Branding and marketing are two concepts that are often used interchangeably, but they are actually two distinct elements of a company's overall strategy.
ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong, many alternatives have been announced to enter the market in 2023.
Email marketing has always been one of the most effective types of digital marketing. In fact, according to Digital Marketing Association, 66% of customers convert as a result of an email marketing message. It’s not only crucial for client acquisition but for client engagement and retention as well.
The Benefits of Outsourcing for SMEs Brooke Cagle / Unsplash By Mar-Loes Mantoua Co-Founder and Chief Marketing Officer The Right Mix Ltd. Outsourcing is nothing […]
A
content marketing funnel
is a visual step
-
by
-
step system that helps
marketing brands attract potential customers. The funnel helps guide those
customers through the journey of awareness, to consideration, and then to
conversion or a paying customer.
At each stage of the funnel, t
he user intent is different, meaning that your
content will follow different goals and results.
Comfort can be a creativity killer and once you have used a social media strategy for too long there is a risk of your content getting stale and losing its momentum. Take a moment to review your content engagement and conversions and see if it is time to stir up your digital marketing approach.
Podcasts are a really convenient way of staying up to date on all marketing-related current affairs. But with over 850,000 active podcasts globally, how do you select those that are most useful to today’s digital marketer?
To help us manage our business we make use of a large variety of marketing apps every day. But with so many to choose from, where do you even start?
Read on or check out this reel on why we love the following free tools!
Whether you are building your own website or application from scratch or using any of the templates from site or app builders such as Wix, WordPress or Shopify, it is important that you are aware interface rules of thumb, or heuristics, that improve the usability e of your site and enhance user retention.
UX Design is all the rage, but what does it actually mean and how can you start improving the user experience of your app, website or service delivery without having to study for 6 months or hiring a specialist?
Finding purpose and balance in your work life is not new but merging job satisfaction and connectivity with a higher sense of urgency to help the world and all its inhabitants definitely seems an integral part of the current zeitgeist...
Companies have been shifting their focus from print to digital marketing for many years now. Print, however, has proven to be more resilient than expected...
SEO, or Search Engine Optimisation, has an enormous impact on the success of your business. Your SEO strategy determines how easily your target customers can find you.
Check out our personal top 5 April Fools’ Day ads from previous years
below and let us know your favourite ad of 2022 after today.
META-VERSE: 5 tips to tackle the future of virtual commerce Martin Engel – Grafiker Hamburg / Unsplash 14 February 2022 / Christa Nuijs As an […]
Get up close and personal with the world's greatest masterpiece....at home!
Creativity is an ROI skill! Girl with red hat / Unsplash 11 January 2022 / Christa Nuijs To see creativity acknowledged as an ROI skill […]
While it is only natural for a company's brand message to evolve and adapt with the times...
UX design is always evolving to continuously improve the experience of the user, making things work smoother and seamless for everyone involved.
Finally! A Reminder Feature for Feed Posts in Instagram. Alexander Shatov / Unsplash 31 January 2022 / Mar-Loes Mantoua It may not be one of […]