Category: Uncategorized
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BRANDING VS MARKETING
Branding and marketing are two concepts that are often used interchangeably, but they are actually two distinct elements of a company’s overall strategy.
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How to Use ChatGPT for Your Social Media Posts
ChatGPT is all the rage these days. Almost everyone who has tried the tool swear by its usefulness and effectiveness when it comes to creating content, especially for social media posting Although not available in Hong Kong, many alternatives have been announced to enter the market in 2023.
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Best Freebies to Generate Leads
Email marketing has always been one of the most effective types of digital marketing. In fact, according to Digital Marketing Association, 66% of customers convert as a result of an email marketing message. It’s not only crucial for client acquisition but for client engagement and retention as well.
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The Benefits of Outsourcing for SMEs
The Benefits of Outsourcing for SMEs Brooke Cagle / Unsplash By Mar-Loes Mantoua Co-Founder and Chief Marketing Officer The Right Mix Ltd. Outsourcing is nothing new. It became popular in the 1970s when manufacturing companies started hiring external firms to handle the non-core, time-consuming processes that hamper the companies’ overall efficiency. During the COVID pandemic, […]
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WHAT IS A CONTENT FUNNEL
A content marketing funnel is a visual step – by – step system that helps marketing brands attract potential customers. The funnel helps guide those customers through the journey of awareness, to consideration, and then to conversion or a paying customer. At each stage of the funnel, t he user intent is different, meaning that your content will follow different goals and results.
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Stir up your digital marketing strategy!
Comfort can be a creativity killer and once you have used a social media strategy for too long there is a risk of your content getting stale and losing its momentum. Take a moment to review your content engagement and conversions and see if it is time to stir up your digital marketing approach.
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Our Top 8 Podcasts for the Digital Marketer
Podcasts are a really convenient way of staying up to date on all marketing-related current affairs. But with over 850,000 active podcasts globally, how do you select those that are most useful to today’s digital marketer?
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Free Online Tools We Love To Use
To help us manage our business we make use of a large variety of marketing apps every day. But with so many to choose from, where do you even start? Read on or check out this reel on why we love the following free tools!
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Hurray for Heuristics! UX Rules of thumb you can’t afford to ignore!
Whether you are building your own website or application from scratch or using any of the templates from site or app builders such as Wix, Wordpress or Shopify, it is important that you are aware interface rules of thumb, or heuristics, that improve the usability e of your site and enhance user retention.
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UX Design Principles Check List
UX Design is all the rage, but what does it actually mean and how can you start improving the user experience of your app, website or service delivery without having to study for 6 months or hiring a specialist?